Deepening Exchanges with the Korean Market | Sanneng Participates in KIBA International Baking Exhibition to Promote Transnational Technological Cooperation

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Sanneng Food Appliances recently participated in the KIBA Korea International Bakery Fair, which has now concluded successfully.

This exhibition not only showcased the brand’s professional strength in the baking equipment field, but also further strengthened Sanneng’s connections and influence in the Asian market through in-depth exchanges with international professionals and industry partners.

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During the exhibition, many leading Korean baking professionals visited the site for exchanges and interactions, including Han Sang-baek, Jung Hong-yeon, and Lee Seok-won, a professional who has been active in the Korean baking industry for a long time.

Lee Seok-won also participates in international baking organizations and judging systems, and serves as a judge on the Korean baking competition program “World Baking”. The indicative status and popularity of “World Baking” in the Korean baking industry is similar to the public’s attention and discussion about “Black & White Chef”. Being invited to serve as a judge represents a high degree of recognition for his professional skills and industry influence.

Their visit brought deeper professional perspectives and international vision to the on-site exchanges, making the booth not only a product display space, but also an important platform for the exchange of technology and experience.

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In addition, many Korean baking professionals and industry insiders visited the Sanneng booth during the exhibition to exchange technologies and share experiences, and actively recommended Sanneng products to their industry partners, demonstrating the brand’s increasing recognition and trust in the local market.

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This exhibition also features a collaboration with the Korean mold brand WOOJUNG, showcasing products from both brands and highlighting their diverse characteristics and professional advantages in baking applications. This partnership not only promotes exchange within the Korean market but also outlines plans to expand into Taiwan, Japan, and other Asian regions, laying a solid foundation for future cross-regional cooperation.

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Sanneng continues to uphold the core concept of “enhancing Asian baking technology and jointly creating a baking ecosystem,” actively participating in international exhibitions and industry exchange activities to promote technology sharing and market connections.

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