Essire Maison du Bourg:
Original logo baking die developed
In 2024, Sanno Shokuhin Apparatus created a custom-made financier mold to commemorate the 15th anniversary of the world’s first specialty store for ÉCHIRÉ, a French A.O.P. certified fermented butter brand, in Marunouchi, Tokyo.
Essire Maison du Bourg 15th Anniversary: To a financier where butter is the real star
Since the opening of the world’s first Essire Maison du Boulle store in 2009, the brand has been committed to the philosophy of “bringing the true flavor of fermented butter to as many people as possible. The luxurious buttery aroma of the brand’s financiers has made them a popular item that has drawn lines of customers for years.
On the occasion of its 15th anniversary, the brand announced the complete renewal of its classic financier. Aiming for a more three-dimensional and perfect texture, the brand has elevated this classic baked pastry into a **”butter is the real star “** gem. One of the most important changes was the engraving of the brand’s symbol, the letter É, on the surface of the financier.
Sanno’s Custom Technology: Bringing Brand Story to Product Language
To achieve this lofty goal, Essire Maison du Bourg commissioned Sanno. The reason is clear. Sanno was able to provide custom metal molds that were accurate, stable, and ready for commercial production in a short time frame for the particular high-butter formulation of the Esseray Maison du Boulle.
Sanno’s team of engineers solved the following key technical challenges to meet the rigorous demands of the brand
- Development of precision logo molds
To leave the letter “É” clearly visible despite the expansion after firing was a major challenge for the precision of the mold. Sanno used precision mold development technology to precisely calculate the depth of the mold and the roundness of the corners. This enabled us to overcome the variables caused by expansion after baking, and to ensure that the logo is expressed sharply and three-dimensionally.
- Adjustment of thermal conductivity to produce ideal texture
Essire Maison du Boulle financiers use a large amount of butter and are extremely sensitive to heat. Sanno has specially adjusted the aluminum material and the heat conductive coating based on this characteristic. This optimization allows the financier to instantly lock in its aroma, creating a textural contrast between “savory and crispy on the outside and moist on the inside,” perfectly expressing the brand’s quest for flavor.
- Highly durable construction to withstand commercial use
To accommodate the high frequency of “freshly baked offerings” in stores and commercial cleaning processes, the baking molds needed to be highly durable. Sanno strengthened the structure and improved wear resistance to ensure consistent quality over long periods of use.
Conclusion: The soul of the brand in baked goods
The financier, stamped with the logo “É”, is the culmination of 15 years of the Écile Maison du Bourg and a solid testament to the technical skills and customization capabilities of Sanno Food Apparatus.
Sanno not only manufactures baking molds, but also provides total services from R&D to prototyping, mass production, and technical support, including logo mold development, custom orders for special sizes and shapes, and application of highly durable coatings.
Sanno is honored to have contributed to the creation of this important milestone for Essire Maison du Bourg. Sanno will continue to work with more brands to create their own **”one and only” molds**.
