▲Wei Kefen and the proprietress of Cimei Bakery Yating unboxed the three-energy mold together.
When the aroma of freshly baked bread wafts through the streets of Hualien again, it represents not only the recovery of business, but also the return of daily life after the disaster. In response to the recent severe flooding in the Hualien Guangfu area, which caused many local traditional bakeries to soak their equipment and be forced to close down, the “Blur Baking Studio” in Sanchong, New Taipei City launched a warm industrial rescue operation. The person in charge of the studio transformed into a “live-action Anpanman” and visited the disaster area on foot, and successfully connected with local baking equipment manufacturers such as Chubu Electric, Xinshang Mixer and Sanneng Food Appliances to send professional equipment worth more than one million yuan to the disaster area, so that the shutdown oven can light up warmly again.
The gentle power of walking visits: go wherever you need it The starting point of this action stemmed from Wei Kefen, the person in charge of fuzzy baking, about the disaster situation. Knowing that many long-established bakeries in Guangfu are facing a “lights-out” crisis due to high repair costs, she went to Hualien in October and visited store by store in the most traditional “walking” way. In addition to investing in the distribution of supplies and volunteer kitchen services in the disaster area, she also recorded in detail the list of the most urgent needs of each store. “Many stores want to make it, but without tools, they have more than enough energy and not enough energy.” Returning to Taipei with these first-hand information, he compiled the data into a specific plan, targeted the most urgent equipment such as ovens, mixers, and appliances, and took the initiative to seek help from relevant manufacturers, deciding to use his connections in the baking industry to hold up an umbrella for Guangfu.
▲In the Miduoxiang factory, the newly installed oven, fermentation box, mixer and toast shaping machine have been positioned.
The “Avengers” of the baking industry: the enthusiastic response of major equipment manufacturers Wei Kefen’s call quickly received enthusiastic responses from Taiwan’s local baking equipment industry, forming a strong support team. This is not only a simple donation but also a concrete practice of corporate implementation of “social responsibility” and “industrial resilience” in ESG:
Chubu Electric (Oven Support): As a well-known local equipment manufacturer in Taiwan, Chubu Electric not only provided the most expensive oven equipment for free to the affected stores as soon as it learned the news, but also fully absorbed the logistics and technical installation costs. The technicians delivered heavy equipment to Hualien overnight and completed testing, practicing corporate social responsibility with core technologies.
Xinshang Mixer (Core Power): The soul of bread lies in mixing, and Xinshang Mixer provides key mixing equipment free of charge, making up for the most lacking power core in the post-disaster production line and ensuring that the local industrial supply chain is not interrupted by natural disasters.
Sanneng Food Appliances (Sanneng-KY (6671)) (Precision Logistics): From toast molds and baking sheets to cake carousels, Sanneng Food Appliances showcases meticulous customization support. For stores famous for Boston pie, special pie plates are specially equipped to ensure that stores can seamlessly resume production, demonstrating the deep care of listed companies for local sustainable operations.
▲Zhang Xinyi, general manager of Sanneng, led the supervisory team to Hualien Guangfu to visit Miduoxiang Bakery.
More than one million warmth in exchange for priceless peace of mind This rescue operation, initiated by the private sector and responded by the industry, gathered more than NT$1 million in materials and equipment. Wei Kefen, the head of Fuzzy Baking Studio, said emotionally: “This is not just one person’s action, but a demonstration of mutual trust in the entire baking industry.” Through this collaboration, the company translates ESG concepts into concrete actions, proving that when industry leaders and grassroots craftsmen connect in tandem, they can create strong resilience for the local economy, making Hualien Guangfu’s bakery no longer a solitary struggle.
As the temperature of the oven rises, the sound of bread being baked sounds again, and this relay race across counties and cities successfully allowed the people in the disaster area to eat hot bread again, and also injected the most tangible stabilizing force into the road to reconstruction of Hualien’s liberation.
News link: https://reurl.cc/zK0Kz0
