In 2024, Sannoh Food Appliances will tailor a special baking mold for the 15th anniversary financier at ÉCHIRÉ MAISON DU BEURRE in Marunouchi, Tokyo, the world’s first specialty store for French A.O.P. certified fermented butter brand ÉCHIRÉ.
ÉCHIRÉ MAISON DU BEURRE 15th Year Celebration: Let the cream really take center stage
Since the opening of its first store in the world in 2009, ÉCHIRÉ MAISON DU BEURRE has been a constant adherence to it
The brand concept of “Let more people know the flavor of truly fermented butter”.
With its rich and luxurious buttery aroma, the brand financier has been a popular item that requires queues for many years. Marking a significant milestone in its 15th anniversary, the brand has announced a complete upgrade to the classic financier. Aiming for a more three-dimensional appearance and a more perfect taste, this classic baked goods has been sublimated into a representative work of “making butter the real protagonist” . One of the most critical changes was the precise engraving of the brand’s symbol on the surface of Financier, the letter “É”
Three-energy customization process: transform brand stories into product language
In order to achieve this high requirement, ÉCHIRÉ MAISON DU BEURRE chose to commission the development of the three energy for quite clear reasons.
Faced with the brand’s unique high-proportion cream formula, Sanneng can provide special metal baking molds with high precision, stability, and commercial mass production capabilities in a short period of time. In response to the brand’s stringent specifications, the Sanneng team successfully overcame and completed the following key technical challenges:
1. Precision logo mold development
Even if it expands after baking, the word “É” still needs to be clearly presented, which is a major test of mold accuracy.
3Neng uses precision mold development technology to accurately calculate the proportion of mold depth and rounded corners, overcoming the variables caused by baking expansion, so that the logo can be perfectly presented on the surface of the finished product with a sharp and three-dimensional effect.
2. Heat conduction tailored for ideal taste
ÉCHIRÉ MAISON DU BEURRE’s financiers are extremely sensitive to heat due to the large amount of cream used.
Based on this characteristic, the aluminum alloy material and thermal conductive coating configuration are specially adjusted to make heat transfer faster and more uniform.
Through this optimized design, Financier can instantly lock in the aroma, presenting a perfect contrast of “crispy on the outside and moist on the inside”, fully interpreting the core flavor of the brand.
3. Highly durable construction that can withstand commercial use
In response to the high frequency of freshly baked supply and commercial cleaning processes in stores, baking molds must have extremely high durability.
By strengthening the structure and improving wear resistance, Saneng ensures that the baking mold can maintain stable and consistent baking quality even after long-term use.
Conclusion: Inject brand soul into baking
The Financier, engraved with the word “É”, is not only the culmination of ÉCHIRÉ MAISON DU BEURRE’s 15-year brand history, but also the best proof of the technical strength and customization capabilities of Saneng Food Appliances. Sanneng not only manufactures baking molds, but also provides from
Logo mold development, special size and shape customization, high-durability coating application, to R, prototyping, mass production and technical support one-stop integrated services.
It is a great honor to be part of the production of this important milestone work at ÉCHIRÉ MAISON DU BEURRE.
In the future, Sanneng will continue to create their own for more brands
“Unique baking utensils”.
