Approaching baking
The first collection of boutique explorations
- 01 About Us Sanneng Appliances & 81bakery
- 02 Close Visit The origin of the store name/LOGO, the concept of opening the store, and the positioning and style of the store
- 03 A future full of dreams Operational ideas, future business models, and development plans
- 04 Main product sharing
Three-energy appliances and 81bakery
Jointly promote green baking
Helping ESG and practicing dual carbon and loving the earth
Three energy appliances and 81bakery
Jointly promoting green baking
Assist ESG and practice dual carbon friendly Earth
Closer Visit Part.01
Your store and name are very distinctive, do you have any special meaning?
The name 81bakery comes from our first store at No. 81 Guanshan Road, Yangpu District, Shanghai. The choice of “81” as the brand name stems from a simple and pure philosophy we wanted to convey: to directly impress customers with high-quality products and services. The name is not only easy to remember but also crosses language barriers, making it easy for all customers to recognize. With the opening of more stores, ’81’ not only represents our starting point but also continues to remind our team to maintain a pure love for the baking industry, never forget our original intention, and always insist on high-quality output.
Simple and pure is often the most sincere nirvana that can impress customers, so can you talk about your store opening philosophy?
Our slogan, “Good bakes, share with good friends,” embodies our core philosophy: treat every customer as a friend and share the most satisfying and confident products with them. At 81bakery, we not only provide delicious and healthy baked goods, but also hope to create a relaxed and pleasant environment for friends, so that everyone can feel the warmth between friends.
Before visiting your store, I found that the furnishings between your stores are slightly different, why is that?
The furnishings in our stores will vary mainly because of our audience and the location of the store. 81’s main customer base is generally local residents and people who work nearby, who pursue quality of life, focus on healthy eating, are keen to try new foods, and value the freshness of products and the quality of raw materials, while seeking to connect with the local community.
Each 81bakery store will be designed according to its location and customer characteristics, carefully decorating a unique and warm atmosphere. We pursue long-lasting design, emphasizing product display and customer interaction, aiming to give every customer a sense of belonging, accumulate beautiful memories, and feel the warmth of the community in our space.
A Future Full of Dreams Part.02
The successful operation of the store is inseparable from your careful care, as well as complete business ideas and development plans.
Yes, a complete development plan can move forward in a more organized manner, and business thinking also allows us to break down some barriers and climb to higher points.
Can you tell us about your success experience?
Our brand growth mainly relies on long-term adherence to core concepts and the accumulation of customer reputation, rather than relying on short-term promotional activities. Through the feedback collected from customers and market trends, we continue to innovate our product line.
In terms of marketing strategy, we focus on establishing and disseminating brand culture and values, reflecting our brand philosophy through practical actions rather than just words. A prime example is our annual Thanksgiving tradition, where our entire staff and volunteer patrons come together to pay tribute to the hard-working community workers—including traffic police, firefighters, police, sanitators, and gardeners—to bring 81 Bakery a heart. This not only strengthens our community ties but also allows our values to come alive among our customers and community.
In the future, we will still adhere to direct sales as our core strategy, and when expanding new stores, we do not set fixed speed or quantity targets, but focus on the quality and healthy growth of each store. At the same time, we plan to introduce online sales channels in the near future, aiming to broaden our customer base and enable more people to access and understand our products and the culture behind them.
Main Product Sharing Part.03
81bakery’s medium- and long-term goal is to steadily expand the number of stores.
Deeply establish a close connection with the community where the store is located,
and ensure that each store has high-quality product output and community value output.
become an integral part of the lives of local customers.
At the same time, 81bakery will explore more health brands.
lifestyle brands to collaborate,
Build a unique brand culture.
You save energy, I reduce carbon!
81bakery selects high-quality energy-saving products from three-energy appliances,
Boost ESG Programs, Change Starts Now!
About Sanneng Group
Become an Asian food appliance
A leading brand of professionalism, service, and trust
Corporate mission
The driving force behind food utensils safety, environmental protection, energy conservation and carbon reduction
